The Alpine Property Report 2025, produced by our partner Knight Frank, is a comprehensive analysis of the real estate market in Europe’s Alpine regions. The report offers valuable insights into key trends, including price developments, buyer preferences, and evolving regulations, while showcasing the Alps’ transformation from a winter sports haven to a year-round destination for wellness, adventure, and culture.
It also explores global factors influencing the market, such as climate change, stricter short-term rental regulations, and growing demand from international buyers. With detailed comparisons of property prices and investment opportunities across 24 resorts in France, Switzerland, and Austria, the report is an indispensable guide for property buyers, investors, and industry professionals.
Key findings
- Resilient Price Growth: Alpine property prices rose by an average of 3% in 2024, led by Courchevel 1850 with a 9% growth rate. Switzerland outperformed France, with Swiss resorts averaging 3.5% price growth compared to France’s 1.5%.
- Shift in Buyer Preferences: Health and wellness amenities are now more important than skiing, with increased demand for properties supporting year-round activities, such as hiking and wellness retreats.
- Summer Tourism Boom: Summer lift passes in Chamonix increased by 46% over two years, signalling a strong trend toward year-round tourism and boosting demand for Alpine properties.
- Policy and Regulation Impact: Stricter rules around holiday lets, energy efficiency, and planning are reshaping the market. This includes measures like Chamonix’s cap on short-term rental properties.
- International Buyer Influence: U.S. buyers, buoyed by dollar strength and access via passes like Ikon and Epic, are showing increased interest in the Alps. Globally, tax changes and political events, like the recent U.S. election, are expected to drive demand.
- Resilient Price Growth: Alpine property prices rose by an average of 3% in 2024, led by Courchevel 1850 with a 9% growth rate. Switzerland outperformed France, with Swiss resorts averaging 3.5% price growth compared to France’s 1.5%.
