Founder story

 The idea behind Croisette came from how real estate consultants should really work: clear incentives, openness and humility, of course together with good knowledge. A local, regional and national mindset, which has now also become international. Teamwork. If a business model has incentives embedded in it that go from the client, to the company, to employees, this should stimulate growth. That was the idea.  

I’m Per Svensson and I was born in Malmö in 1990. I started my first company at the age of 11. It was an e-commerce business selling ice hockey equipment. And in 2015 I started the absolute biggest thing I’ve ever done – a company that today employs almost 300 people in the Nordic region. My real estate career started at Datscha, before I moved to Newsec and then took the big step myself. I probably didn’t know much about how the real estate market looked, and why it was like that, when I started Croisette, but I knew what it should look like.  

When Croisette was created, my view was that the region of Skåne had been a no-man’s land in the consulting world for too long. Thanks to that though, there was also an opportunity to be the first to have a nationwide presence, for real. Initially, some people didn’t understand what Croisette would do differently and what would make us successful. There were, and still are, also quite a few people who wondered why I chose pink as the company colour, a detail that is quite hard to miss if you know who we are. My answer to that is: “Because pink symbolises that everything is possible”.  

For those who did not understand what Croisette would do differently, I explained that we would build up a service portfolio of quality products, and that we were absolutely sure that quality work and a long-term approach, together with a high level of performance and innovative thinking, would introduce to the market a lot of what was currently missing. This applied to transaction consulting, valuation and leasing assignments. The renting out of commercial premises and continuous valuation of properties is, in the long run, a prerequisite for being able to accurately assess market rents, yield levels and trends, which are the parameters required to enable a well-functioning transaction business. We would therefore (initially) be a comprehensive consulting company within the real estate industry in the Öresund region, characterised by enthusiasm, a long-term approach and great expertise in our three areas of business. The three business areas we had when we first started have today increased to seven business areas. Our focus, which was then on the Öresund region, now includes most of Sweden as well as Iceland, Denmark and Finland.